Specialists in bespoke training and research
Use our cultural expertise to understand, improve and change your workplace culture. Specialists in masculine workplaces. Research, training and consultancy in all masculine workplaces including police and fire service with a particular emphasis on formal and informal cultures, modernisation, entreprenerial thinking, change management, resistance, racism, sexism and equality.   Women fire fighters, women in the fire service police, policing and equality in the police and fire service - the fitting-in website where academia and the fire service can meet to discuss fire service culture and other matters- a resource for research and consultancy for the fire and rescue service and firefighters and police and policing- Organised by Dr Dave Baigent this site provides a place to share and publish your own research, to look at what others have written about the fire and police service and to ask about our commercial offerings.

Academics are not the experts, managers are the experts. What fitting-in can do is to help managers to use their expertise. - Theory without practice is a waste - Practice without theory may just be dumb.


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Ethos Research for Merseyside Fire and Rescue Service.

Uniquely the research was carried out jointly by ACO Bill Evans, FBU Area Secretary Les Skarrett and Dr Dave Baigent and Sarah O'Connor (fitting-in)

The findings are summarised as

It appears that the attitudes new entrants are selected for change when they meet the informal culture. One reason for this may be that new entrants have little choice.

Merseyside Fire and Rescue Service offered a choice and this research suggests that by concentrating on warming up one part of the cultural sea it could be possible to start a chain reaction that could transform the service.

Dr Dave Baigent, Sarah O’Connor and ACO Bill Evans.

Full Report available on application


Ethos Foreword

Outcomes for press/briefing

1. Introduction
2. Methodology
3. The focus groups


4. Joining: attitudes/values

Image of the Fire Service

5. Industrial Action


6. How will group-one develop their attitudes/values?

A unique experience: 26 days continuous duty.
Working with managers
Increased attention
Analysis of outcomes for group-one
In summary:
Analysis of outcomes for group one

7. How will group-two develop their attitudes/values?

Analysis of outcomes for group two

8. Promotion

9. Theory – acting the part

The equality agenda provides an example
Why do we argue this?

10. Final thoughts.

11. Bibliography

Full Report available on application
References: See what The Swedish Fire Service, South Yorkshire Fire and Rescue, Merseyside Fire and Rescue, Her Majesty's Chief Inspector of Fire Services, Swedish Fire Service and Tom Carroll (Past president of CFOA ) and others have said.
Fitting-in can provide a cultural audit that not only feeds back on attitudes in your service it also provides an outside view on how your organisation is thinking at all levels that is supported by recommendations for focussing change.

This is what Merseyside Fire and Rescue Service had to say about the Ethos research, communications and training project:

"The Service are delighted with the research and reports produced by "Fitting-in. We believe that your original hypothesis and work undertaken in Merseyside has resulted in a ground breaking piece of work that can only serve to inform the wider fire and rescue communities." 
For further information or just to talk about what fitting-in can provide ring Dr Dave Baigent (FIFireE) 07802 495 329 or email
Academic theory without practice is a waste - practice without theory may just be dumb
Bringing research in the fire service straight to you
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