Specialists in bespoke training and research
Use our cultural expertise to understand, improve and change your workplace culture. Specialists in masculine workplaces. Research, training and consultancy in all masculine workplaces including police and fire service with a particular emphasis on formal and informal cultures, modernisation, entreprenerial thinking, change management, resistance, racism, sexism and equality.   Women fire fighters, women in the fire service police, policing and equality in the police and fire service - the fitting-in website where academia and the fire service can meet to discuss fire service culture and other matters- a resource for research and consultancy for the fire and rescue service and firefighters and police and policing- Organised by Dr Dave Baigent this site provides a place to share and publish your own research, to look at what others have written about the fire and police service and to ask about our commercial offerings.


Academics are not the experts, managers are the experts but what fitting-in can do is to help managers to use their expertise.

Theory without practice is a waste - Practice without theory may just be dumb!


Ethos Research for Merseyside Fire and Rescue Service.

Uniquely the research was carried out jointly by ACO Bill Evans, FBU Area Secretary Les Skarrett and Dr Dave Baigent and Sarah O'Connor (fitting-in)

The findings are summarised as

Putting core values at the heart of Merseyside Fire and Rescue Service by establishing a new Ethos that seeks a balance between fitting the person to the job and the job to the person

a report that concludes

The best way to promote change is in response to staff pressure.

Ethos research indicates that there is a pressure for change in the MFRS, there are models for how this might work and therefore we should seek to encourage this opportunity

Dr Dave Baigent, Sarah O’Connor and ACO Bill Evans.

Full Report available on application



ETHOS 3: developing the plan for implementation

Developing the Training Station
Aims and Objectives of Training Station
Watch management
At all stages
Clarifying potential challenges to outcomes/formation of strategy

1. Avoiding the way firefighters fit-in with each other

2. Keeping momentum by a continuous process of development, consideration and testing

3. Ongoing Workshops


Workshops: as a communications exercise, to gather data and act as a lever for change
Workshop to test findings and develop recommendations
Briefing workshops
Disparate Group
Quantitative support for Ethos
Data from research at sample fire station
Views on people who chose not to strike
Data from questionnaires and interviews
Questions on job satisfaction
Most Annoying things about your work
The questionnaire asked a series of questions designed to evaluate confidence.
SRT (Search and Rescue Team)
Three ‘watches’ at SRT
Core Values



Appendix One: Extract from contract – Description of Services 17

Appendix Two: questionnaire used at presentations 17

Appendix Three: SWOT findings from Ethos presentations 18

Appendix Four: Comments from questionnaires 20

Appendix Five : copy of “Final Thoughts” from the original Ethos report (Baigent, O'Connor and Evans 2007) 23


Full Report available on application
Home -- 'A fire station for all' and other Swedish Work
Recent index of contributions on fire service matter -- Older index of contributions
Workshops on fire service culture and equality -- Educational Workshops -- Consultancy
Elite briefing/workshops --- Academic Reference Point -- Are you big enough to stand a snapshot cultural audit from fitting-in -- Cultural Audits ---- Audit Commission Report   'Rising to the Challenge' -- Snapshot Audits -- Research -- Problem solving by  fitting-in -- Support for degrees and masters qualifications -- Work completed over the years -- Impact AssessmentsEquality Action Plan
Labour Government's Equality and Diversity Strategy
One Decade On - Survey on women firefighters
C&LG firefighters survey 08
Draft papers for reading
Main Index
Contact us
Some things from Australia on equality
Melbourne DiversityConference
CV & References
Have you seen Ethos?
Audit Commission on equality
How do I send my writing to fitting-in for publication
What does fitting-in publish
How do I do research - some basic tips
Writing a bibliography
Reports from Government
Diversity Strategy
Contact us
Synopsis of papers on Open Government

References: See what The Swedish Fire Service, South Yorkshire Fire and Rescue, Merseyside Fire and Rescue, Her Majesty's Chief Inspector of Fire Services, Swedish MSB and Tom Carroll (Past president of CFOA ) and others have said.

Fitting-in can provide a cultural audit that not only feeds back on attitudes in your service it also provides an outside view on how your organisation is thinking at all levels that is supported by recommendations for focussing change.This is what Merseyside Fire and Rescue Service had to say about the Ethos research, communications and training project:

"The Service are delighted with the research and reports produced by "Fitting-in. We believe that your original hypothesis and work undertaken in Merseyside has resulted in a ground breaking piece of work that can only serve to inform the wider fire and rescue communities." 

For further information or just to talk about what fitting-in can provide ring Dr Dave Baigent (FIFireE) 07802 495 329 or email

Academic theory without practice is a waste - practice without theory may just be dumb

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